Prolife Foods has developed a strong portfolio of brands to support its purpose of Great Food with Obsessive Service. The sections below provide information on Prolife's key brands and the channels / countries where they are active. In addition, we produce products under a number of Supermarket brands and are the partner for Coles Australia with Scoop and Weigh branded Wholefoods products in Self Selection.
The CareFillery
The CareFillery is our re-imagined bulk foods offering. A place where you are inspired to refill your pantry & your household mindfully and positively. A lot of care and responsibility has gone into the CareFillery, presenting people with the ability to choose exactly what they want in a conscious way. Offering choice, control, inspiration, and allowing our customers to ‘do the right thing’, effortlessly. Along with our staple nuts, fruits, blends & snacks, our team has brought fresh and exciting new lines to our categories. We have also introduced ‘Innovation Hubs’, specially curated selections of delicious, quality products to enhance and inspire your daily choices. When you shop The CareFillery you know you’re caring for yourself, your loved ones and the big home that is our planet.
The CareFillery is available in selected NZ supermarkets, and we are looking to launch it in international markets.
Alison's Pantry
Our original bulk foods product range was championed by Alison Holst, one of New Zealand’s best loved cooks and authors. We have developed the attractive, user- friendly scoop bins to feature our carefully selected range of high-quality foods. This quality was not previously available in bulk bins. Our purchasing team searches the world for the very best foods we can find. We have introduced many lines previously not easy to obtain, and developed our own unique blends of fruits, nuts, snacks and cereals. It offers a wonderful selection of high-quality foods available today. Alison's Pantry is a brand that is based on goodness, honesty and integrity - helping make better food choices.
Alison’s Pantry is primarily available in selected Singapore supermarkets.
www.alisonspantry.co.nz
Mother Earth
The brand started on Waiheke Island, close to Auckland, New Zealand, with two very passionate foodies who wanted to combine their love of food and nature. In 1973, the product range comprised just healthy baked loaves. Mother Earth was acquired by Prolife Foods in 2008 and has grown exponentially since. Besides its well-known Baked Oaty Slices and Fruit Sticks, we now have Nuts, Dried Fruit, Savoury Snacks, Honey and Peanut Butter in the Mother Earth product family. In recent years, we have continued this expansion into Australia & Global Markets with our lunchbox, peanut butter and honey ranges: all made with the same original love of food and nature- truly, Nature At Its Most Delicious.
At the end of January 2025, Prolife has sold the Mother Earth brand to Arnott’s – but we continue to manufacture the Mother Earth products to the same high standards as before, now under contract to Arnott’s. We also continue to directly sell the Mother Earth peanut butter and honey ranges in NZ and Global markets.
Haddrell’s of Cambridge
A story of care, craftsmanship and perfection
Haddrell’s are pioneers of the world’s most precious mānuka honey. Since 1993, every drop has been harvested and honed to a superb standard of craftsmanship. We specialise only in UMF™ mānuka honey for guaranteed authenticity. We believe in the unique properties of mānuka and care about sustaining the future of this honey. Through an unwavering dedication to our craft, we share decades of knowledge of mānuka honey to ensure its authenticity remains, now and for generations to come.
Haddrell’s of Cambridge is sold primarily in Global markets, targeting premium and pharmacy retail channels and via a number of on-line partners.
Haddrell’s, crafted by masters of perfection.
www.haddrells.co.nz
Donovans Chocolate
Lovingly crafted in the Waikato - the heart of the New Zealand dairy country. We create our delicious chocolate by combining the finest quality ingredients, with European technology and a good dash of Kiwi ingenuity to deliver the most divine chocolate experience to your taste buds. Our chocolate owes its melt-in-the-mouthness to quality cocoa, creamy New Zealand milk (used in milk chocolate) and a unique refining process. Here at Donovans we pride ourselves on creating premium products with unique kiwi inspired flavours that New Zealanders love.
Donovans is sold primarily in NZ retail channels but there is a growing emphasis on duty-free and international markets.
Sun Valley
A range of baking ingredients found in the baking aisle of supermarkets - everything from cooking chocolates, nuts, breadcrumbs and other essentials, conveniently packed for your baking needs.
Sun Valley is available only in New Zealand..
LUCKY
For generations now, Lucky has been helping Australian cooks achieve amazing results as they bake and create, because they know it takes quality baking nut ingredients to produce quality dishes that you can serve to your family and friends, with love.
Lucky is available in Australia and Singapore.